Music Videos Theories

Modern Mystic Embodiments

• Commercial Exhibitionist - selling himself (e.g. Kanye West)
• Televised Bard - storyteller
• Electronic Shaman - special effects

Visual Rhythm

• This is when the music video is edited in time with the music/soundtrack.

Narrative and Performance

• The audience only tend to get a glimpse of the meaning of the song through the storyline and we tend to make up our own ideas.

The Star Image

• The star image can be described as a consistent look/image of the band or lead singer. The music video for 'Arabella' supports the idea of a star image throughout the music video.

Relation of Visuals to Song

• 'Illustration' which can be described as the music video portraying exactly what the lyrics say.
• 'Amplification' which can be describe as the music videos meaning and effects that are constant through the video, for example the storyline.

To conclude, all the theories of music videos are very relevant to us as we can learn how to improve our storytelling. The televised bard is particularly significant in our music video as we are going to have a storyteller who will compliment the performance aspect.