This Album cover is a simple design of a purple vinyl record. Vinyl records are somewhat retro and it gives off a artistic and premium vibe that comes with the album cover and the song itself. Everyone refers to vinyl records to great artists with great songs such as someone like Elvis or Michael Jackson or a original rock band. Arctic Monkeys may be trying to adopt the premium retro look from their album cover for this song. In "R U Mine?'s"song its filmed in a basic manor that older artists would've used, something more basic but is just a singing video or a band set up etc. On-top of that the video has a black and white filter over the top so it gives off an ambience of even more nostalgia and simplicity taken from decades ago.
The art work is basic, that is what makes it so recognisable and good for a viewer, its simple. People like thing's when they are simple. It is a very nostalgic take back to the 20th century with record's and album artworks being incredibly basic and simple but that is the route that the Arctic Monkeys wanted to go down.
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