Imagery: In this album cover it represents a collage of multiple pictures. I assume they are of moment of Jack Ü's life and with his family and friends at parties and having fun. Maybe that represents the upbeat nature of the album itself. The genre of the music in the album is dubstep, trap and electric house. All these types of music is associated with parties and friends and having a good time. On this advert cover, the album name is a yellow colour, made in order to stand out from the dark shadows in the picture. It works because the first thing you see when you look at the album cover is the Ü and that represents part of Jack's name. It also makes it look like a Yellow smiley face from a distance and that is used on art work for concert advertisements. Having an image that may be highly relatable to a lot of youngsters will create intrigue and engagement from the audience. A lot of the information is handed to you in this poster but at the same time, the attention is not drawn away from the image. This is achieved through the different sized text and the consistent colour scheme.
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