Justin Bieber - Company (Music Video Analysis)

"Company" is a song by Canadian singer Justin Bieber from his fourth studio album Purpose (2015 October). Lyrically, "Company" talks about looking forward to getting to know someone attractive, but also sets some healthy boundaries for doing so. The lyrics of the song mainly talk about Justin Bieber and a girl that he seems to fantasise about, maybe its a hidden message about his ex girlfriend Selena Gomez and he talks about how he doesn't want to be without her so he lyrically insinuates different scenarios for the two of them to be in. 
The Music Video itself is shot in so many different locations, a few include Greece and Iceland, there are snippets at certain points from his music video "I'll Show you", this was shot in Iceland. 
I would describe this music video of somewhat of a documentary concept in terms of how it comes across as some sort of journey in which Justin is traveling the world on his 'Purpose Tour'. 

The video starts out with Bieber pensive, shirtless and downcast as he gazes over the calm waters of the Santorini basin and sits alone in the dark on a child’s swing. Later, the video also features footage from the Purpose World Tour, as well as clips of Bieber in the studio recording the album, and snippets of him on the set of his Calvin Klein photo shoot. Interspersed are sweeping images of Bieber looking out over nature, reminiscent of his earlier 'I’ll Show You' video."

In this screen shot at the beginning of the music video we see Justin on stage at one of his concerts. This shows how Justin is the Centre Piece of the video, as straight away the camera is focused on him. The Colours are dark but with a light green glow around Justin'n Body, this may symbolise how he is the shining light in the song and music video. 

In this screen shot once again it shows how Justin is the centre of attention in the video, this time displaying a different setting, the colours are light which may represent the upbeat light heartedness of the song and about how he seem's to be reflecting off into the distance in this scene. This shot I don't believe dives very deep into the meaning behind the story of the video itself other than the fact that he may simply be reflecting on his life as he looks out into the distance. 

I like this shot because you can see that the colours seem mild in this shot, but there are hints of lighter colours that stand out more such as his blue hat. Justin is alone at this point in the video, it symbolises his desire to be around people but he's currently reflecting on his life and things he needs to do in order to be around people again. In all of the shot's it seems like Justin is pretty much centralised in every single scene. This is because the video is his journey and he is the focus point. 

For the first time in the music video there is two people in one shot. The shot is dark in colour but in the background of the sunset you can see the colours are colourful and that represents how Justin is happier and has began to find his way. When you watch a music video it is designed to engage the audience and immerse them into the experience of visualising the song. I think that Company's Music Video does that, even though there doesn't seem like a set story to the video, it is a journey that takes you along a path that Justin is on. 

This shot for me is very cinematic, its a wide angel shot and just by looking at the surrounding it makes you think about how in the Video Justin is now having fun and enjoying himself and being more active. The colours of the Snow covered mountain Vally's give off a flat atmosphere and this collides with the fact that Justin is the only person on the mountain which makes you think he may still be alone even though he's not. 

The music video ends in this scene where Justin is Centre stage at his concert interacting with the crowd. The colours in the shot are all dark but with vibrant lighting on stage and around Justin, this shows he is now happy and how he is the centre of attention and he's now getting the attention he's been asking for. You can see his body language is much more chilled and relaxed but with an essence of confidence.