Evaluation Question 4

Evaluation Question 4

4. Who would be the audience for your media product?

I have constructed a structured layout of what I believe someone who would watch our film has interests in. I believe this is a reasonably accurate representation of what that persons interests will be. 

Companies who do pre production research will do the same and the follow the same sort of template for there target audience research. Companies who produce films actually don't need as much funding for a film by using synergy with other companies that would also have a similar target audience. A major example of this Omega the watch manufacturing brand used in James Bond films is advertised as James Bond , along with Omega, Aston Martin and Heineken are big companies who work in synergy with the James Bond title. Movies such as Fast and furious 7 have synergy with corona beer. 



This here is Michael, He is 27, he is an example of the male audience in intend to target towards, as a 27 year old man, Michael is still young and he enjoys going to the cinema on occasions with his girlfriend. They both enjoy similar movies such as action, thriller and sci-fi. This means Michael is a good candidate to use as an example of our target audience. Michael loves action movies such as james bond and mission impossible, both these films fit the same category as our film captive does. Michael has a twitter page where he post he reviews on the latest movies, He has a decent following of 12k. This makes him the perfect example of our target audience and as he works in London he could relate himself to the places that have been shown in our opening scene. The reason why he is our target audience is because as he enjoys spy like films he would be more motivated to watch ours and would help advertise it on his blog too. This would help our marketing as we would create a fan base of our productions.

Evaluation Question 3

Evaluation Question 3

3. What kind of media institution might distribute your media product and why?

A distributor is an individual or an organization who will represent your film at festivals and markets around the world and who will attempt to sell it to television or a larger production company.

I believe the best ways for us to distribute our movie is by cinema's DVD's, and via iTunes store. This is because these three get good attention and press. 

DVD's are a good means of distributing the product because most people own a device that is DVD supported, even if people don't have a DVD player DVD's are also supported on some gaming consoles such as PS4 and XBOX. DVD's give everyone a permeant copy for as it is a hardware version. The reason why we may use DVD's is because its the cheapest option and easy to produce on to a disc, simply the movie is burnt onto the disk, this costs little to produce so therefore the profit we can make is rather large. The bad thing about this is due to being in the 21st century most things nowadays are done online therefore DVD's are soon to be redundant as nobody will use them and they take a longer time to manufacturer than simply putting a file online and therefore these aren't as useful. As the viewer has to go out of there will to buy the film this meaning they not bother as not as many DVD's are produced nowadays due to this. Apparent from DVD there is Blu-ray which is a very similar concept but it is of a much higher quality in terms of resolution and frame rate, the quality is much crisper and clearer, the movie flows much better, blu-ray is in terms a higher quality DVD, that makes it also more expensive for customers to purchase, but you get what you pay for and thats extra features and better quality. Who doesn't love high quality films of you're a movie fanatic. 

We may want cinemas is because this is the best way to get our film broadcasted in terms of many people knowing about it as it will be decently advertised. so therefore more people will have heard about it and if it able to make the big screen then many people are going to go see it this is because big cinema chains and companies only play films they believe will generate most amount of income and know they will be hyped u and get a big audience. With cinemas for us to make the big chain companies such as VUE, Odeon and Cineworld IMAX they would only invest their time into big production companies like Universal, Paramount and Walt Disney, Dreamwork's etc. these are all top film production companies that produce the block buster films. This is because they will have the most amount of money invested in them and would have a lot of time to produce them. These big companies have a huge budget and the top facilities and a great cast of his profile actors, these actors can effectively make the movie for the company as the draw of the actor makes people want to see the movie even more. So if we finish our film if we didn't have a large production company to develop it then it most likely wouldn't be shown in the cinemas so therefore we would need a smaller production company like Film 4 to take on our film as we would have a greater chance to have this size of production company invest in us then Universal. These are all important if we were to distribute our film by using cinema's. 

I want to use iTunes as one of our distributors because iTunes is so high profiled. This means that if we managed to get our film onto iTunes this would be great publicity for us as iTunes takes advantage of their website to advertise upcoming movies and they send you emails telling you when to preorder and when the film is officially released. Also iTunes sometimes cuts deals with companies where they release the movie a week or two earlier than it would be released on DVD. I believe that this is a great thing for customers as they can simply download the movie on ay apple device they may own whether its an iPod touch or an iPhone, iPad or macbook. They only need to buy it once and the film will be permanently downloaded onto their apple account. There are only a few cons for customers when it comes to downloadable movies on iTunes. This is that there sometimes is a lack of special features and subtitles and also sometimes the picture quality isn't full HD, for most movies on iTunes there is an option to purchase and SD version which is a lower resolution and there is and HD version which I believe is a 1080p version which costs a couple pounds extra to purchase. I believe downloadable movies are the best way to watch media content. As a company we would get a lot of money from using apple to distribute our movie but I'm sure they'd ask for a respectable cut in terms of the money made.  

Evaluation Question 2

Evaluation Question 2

2. How does your media product represent particular social groups?

Evaluation Question 1

Evaluation Question 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Music

For our music/effects we used a lot of sound effects that were from the website I previously spoke about called free sounds, we got a lot of ambient sounds off of here. The sound effects and the background tracks we chose were chosen because we thought that they gave a intense and dramatic feel to the scene in hand. An example of film that use dramatic music to prove a statement and make the viewers know that something intense is going on are films such as kingsman, a good example in this film is towards the end scene where the main character is killing all the soldiers. Also a few other examples from other films are star wars, star wars is great with their backing tracks and sound effects, they really make the audience sucked into the film because everything is intense and makes you fixed to it. Also the film jaws is a really good one, this is when the shark is approach someone and the intense music gets louder and louder, it builds up momentum and is extremely dramatic. This is all good because scenes like this tend not to require much dialogue at all because everyone knows whats happening and that through emotions and actions instead of dialogue.

Locations

We used Heron Tower in London as the building were the main spy is working, this is a upper class area and gives off the impression that what he does is important. This area in a way reflects on films like James Bond because James Bond is known as an upper class man and with areas like this we were able to create a similar feeling of upper class that we get from Bond. 

Black park was a good location because it is extremely close to pinewood studios, pine wood studios is highly regarded for movies such as Harry Potter and also James Bond and also Avengers and many others, we thought it would be good to create our film in such an area. 

The final location was the Car park in Reading, this car park only featured slightly at the start of the trailer, it sets the scene for the prologue, we chose this because we thought it was a good and dark environment with a slight edge to it. All these locations did us all favours when it came to post production when we edited the film because even though they were all very different we were able to piece them all together and edit them and make the whole thing reasonably cinematic. 

POV and Wide Angle

Point of view was used a fair amount in the production of our trailer, it was mainly used for the hostage situation. I will show a screen shot of an example of that now. POV is good because it is so realistic and gives viewers a good idea of what it would be like to be in that situation. 

Wide angle shots weren't used much, this is due to the visualisation that we wanted to not give off too much off the character before the film is actually released, we wanted to leave an anticipation and not give too much away. 

Mise en scene 

Miss en scene is the arrangement of scenery and stage properties in a play. So for mine en scene we though the London shot was very basic, there was the computer the poster and the macbook where the agent is typing. Also there was the massive importance of the other agent missing which is on a posted at the start where the agent places it down on the table. 

Black Park focused on things that were smaller and minimalistic such as how the agents hands were tied and how he isn't wearing a coat because he's been stripped of most of his positions by the Russian enemies. There wasn't a great deal of detail in terms of the shot itself. 

A good scene i though was with the drill scene in how it was intense and dramatic and it was just left on a cliff hanger, this is god because it leaves the audience wondering whats happened to the agent or what will he do etc. We used a lot of hand held camera shots to create a good deal of tension and made sure a lot of the characters were centre framed. Here is an example of what I mean in terms of centralising the character in the scene. 

Sound design 

We used alot of artificial sound in 'Captive', we used things from the website free sounds to get us sound effects such as someones footsteps, we actually used a piece of tin foil to create the footstep sound effect. We recorded this sound at kierans house before the shoot. Below I will display a very helpful youtube video that is a recording audio tutorial. 

We tried really hard to make sure that the sound was well influenced and that it was used in the right way effectively to make the scene itself much better.  We also used alot of ambient sound (AKA ambient audio, ambience, atmosphere, atmos or background noise) means the background sounds which are present in a scene or location. Common ambient sounds include wind, water, birds, crowds, office noises, traffic, etc.

Color Correction 

In the black park scene we needed to do alot of colour correction, this was because the atmosphere and lighting in black park was actually very light and we preferably wanted the scene to look much darker to make a more intense and eery atmosphere. 

This screen shot is what we used when it came to colour correction in black park. In our other locations we didn't need to make the footage different much we simply tweaked it slightly, we wanted to keep it as raw as possible so we didn't make it look too fake and we wanted to keep it looking cinematic. 

Letter Boxing 

Letter Boxing is done in every film, basically it is when the film is taken from a from rectangular shape and converted into a thin film trim. Every film has the aspect ration letter box of 16x9 at 2-55-1 and condensed to a thin film trim. 

Below I am going to show two screen shots of the same shot but one is film trimmed and one isn't. 

As you can see these two look different, the trimmed one is the top one and the raw one is the one below. We have trimmed the final version because it gives off a much more cinematic look and gives a better viewing of the film in the end. 

Audience research and film ratings.

We have chosen to rate this film at an 12A. This is because the film can be watched by anybody, if they are under the age of 12 they will need to be accompanied by an adult. If the person is over the age of 12 they can watch the film in theatres by themselves if they wish, we chose the 12A route is it opens us up to a larger possibility of being able to generate more sales from our film and create as much revenue as possible by sales of tickets as everyone can watch the film.

What is the difference between a 12 and a 12A?

The 12A requires an adult to accompany any child under 12 seeing a 12A film at the cinema. This is enforced by cinema staff and a cinema may lose its license if adult accompaniment is not enforced for children under 12 admitted to a 12A film. Accompanied viewing cannot be enforced in the home, so the 12 certificate remains for DVD/Blu-ray, rather than the 12A. The 12 is also a simpler system for retailers. It means they cannot sell or rent the item unless the customer is over the age of 12.

Secondary research into film genre's.

The secondary research will help us see what genre the population most like and gives us awareness of the film industries as a whole. This research will be using third party sources. IMDB is used as its website  displays every film and TV show and rates them from the publics opinion and has critics comment on them too.

Films that are similar to the type of film that we want is James Bond and this is because its an English / Londoner agent who's employed by MI6 to hunt down and kill or capture the enemies. 

James bond and mission impossible are similar to our film 'captive' because they both contain kidnapping / capturing of someone. The spy theme is the same throughout. 











These screenshots show how much both the films that are similar have made in the box office and it shows that spectre was a huge hit. Both films were a big hit but James bond spectre was a bigger hit as it is one of the biggest movie franchises in the world. 

Box office mojo is a very good and reliable website as it shows films ratings and reviews and also ranks the films in order from highest rank to lowest, it also shows how much money was made from the film by the screenings from movie theatres. 
The two images above are genres of films one being Spy and the other being Hostage, I placed the two images here  because we are aiming to create a spy/hostage type film so we had to look at what the films were popular, we researched this to help develop our knowledge and improve the overall outcome of the captive movie itself. 

Pre Visual Shots

The images below are four drawings of the Pre Visualisation Shots from certain scenes we have choose to do and film. We decided to draw out these four ideas because while we drew them we could see from different angles and see what would be good ideas to help develop the view of the shot. The reason for the visual images of the  shots is to help us to understand the dynamics of the scene. Many film companies pre visualise the shots so they can have a look at what will be produced, and make sure that its what they are expecting. The purpose for the four shots that are below are because we decided that these were the hardest shots to imagine due to the complex camera angles, and when drawn out it allows us all to see what one another are attempting to explain.