We have chosen to rate this film at an 12A. This is because the film can be watched by anybody, if they are under the age of 12 they will need to be accompanied by an adult. If the person is over the age of 12 they can watch the film in theatres by themselves if they wish, we chose the 12A route is it opens us up to a larger possibility of being able to generate more sales from our film and create as much revenue as possible by sales of tickets as everyone can watch the film.
What is the difference between a 12 and a 12A?
The 12A requires an adult to accompany any child under 12 seeing a 12A film at the cinema. This is enforced by cinema staff and a cinema may lose its license if adult accompaniment is not enforced for children under 12 admitted to a 12A film. Accompanied viewing cannot be enforced in the home, so the 12 certificate remains for DVD/Blu-ray, rather than the 12A. The 12 is also a simpler system for retailers. It means they cannot sell or rent the item unless the customer is over the age of 12.
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