Magazine advertisement may be falling in popularity, it is still one of the key elements used as a promotional tool which helps the band promote their identity in order to achieve the overall goal of gaining more listeners and therefore more revenue. Having a physical magazine to flick through is still what some people prefer and I think having a high quality image on a magazine is much more effective and the reader appreciates it more. However, a magazine contains many adverts who are all competing for potential consumers. With that said, a band must consider their target audience and use imagery that reflects what that audience is looking for. For example, you may show the band in a recognisable locations to capture the attention of a reader.
Above is our mood board which is a collage of pictures that give us inspiration and a feel for what style of magazine advert we want to make. I came up with this style through what i thought was associated with the genre of song we are using for our music video. This includes black and white colour with plain backgrounds and vintage instruments - not to forget the VHS effect in the top left which replicates an old camera) This has really helped me gain an understanding for the band's identity and I can start by drafting some advert ideas.
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