Record Labels

Sony Music Entertainment is an American music company owned by Sony that is incorporated as a general partnership of Sony Music Holdings Inc. through Sony Entertainment, a subsidiary of Sony Corporation of America. The company was first founded in 1929 as American Record Corporation and renamed Columbia Recording Corporation in 1938, following its acquisition by the Columbia Broadcasting System. In 1966, the company was reorganised to become CBS Records. Sony Corporation bought the company in 1987 and renamed it Sony Music Entertainment in 1991.





As you can see Sony have a large amount of big name artists, people like ASAP Rocky, AC/DC and James Arthur etc. For a record label it is vital to have big name artists on board because it simply attracts more artists to want to work with a company such as Sony, Sony work with artists from what seems like a huge variety of genre's so therefore they aren't based on a specific type. 

Sony was founded in 1929 in New York in the United States. Their revenue in 2014 was estimated at 4.89 Billion US dollars. They have a few subsidiary labels such as RCA records and Columbia records.

Mood Board / Pre Production

Magazine advertisement may be falling in popularity, it is still one of the key elements used as a promotional tool which helps the band promote their identity in order to achieve the overall goal of gaining more listeners and therefore more revenue. Having a physical magazine to flick through is still what some people prefer and I think having a high quality image on a magazine is much more effective and the reader appreciates it more. However, a magazine contains many adverts who are all competing for potential consumers. With that said, a band must consider their target audience and use imagery that reflects what that audience is looking for. For example, you may show the band in a recognisable locations to capture the attention of a reader. 

Above is our mood board which is a collage of pictures that give us inspiration and a feel for what style of magazine advert we want to make. I came up with this style through what i thought was associated with the genre of song we are using for our music video. This includes black and white colour with plain backgrounds and vintage instruments - not to forget the VHS effect in the top left which replicates an old camera) This has really helped me gain an understanding for the band's identity and I can start by drafting some advert ideas.

Example's of Transitions

Photoshop CC 2017 Tutorials

I have just recently started using Photoshop so I wanted to find a tutorial video that would help improve my general ability on the application and i came across this video on YouTube and I found it really helpful in general.

ScHoolbody Q - JoHn Muir

This Video is important because it is our concept design for our music video. The video shows practically what we intent to do regarding placing the go pro on the left hand side of the rear wheel arch and it is going to be recording different scenarios the same way JoHn Muir decided to film the video. It's a concept I haven't seen used before.